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Paul Einar Borgen
Executive Chairman
We rate LipScore's platform:

"We experienced a significant increase in sales after we implemented Lipscore’s product review software. At the same time, the stars in Google’s search results boosted more clicks and traffic to the online store"

We rate LipScore's customer experience:

"It’s 4,5 because I can’t just spoil you with a 5, haha!"

About the company:

Sportsmaster is a specialty store and delivers all of the training equipment directly from the factory without expensive intermediaries. We have a wide and good selection of fitness equipment for home training, companies and gyms at very favorable prices.

LipScore customer since:
2018
Interested to see how it works?
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The goal of Lipscore software

The company explains what the envisioned goal of using Lipscore was in their website:

"The truth is, we wanted to start using ratings & reviews software because everyone else had it. It’s a must-have for e-commerce, a “hygiene factor” you have to have in place to pick up the bad experiences and deal with them. We have never used a ratings & reviews system before but we have been looking for it for a while already when Steinar reached out to us. Good timing. At the same time, we have been contacted by another ratings and reviews provider, whose tool looked good but Lipscore’s simplicity was what we needed. Another key point for us was that reviews appear with the customer’s full name and that in order to leave a review you either had to be a buyer and get an email invitation or log in with a social account. The authors of reviews are not anonymous and thus there are really few cases of spam or inappropriate reviews."

The most valuable results

The company explains what the envisioned goal of using Lipscore was in their website:

Ongoing contact with happy and unhappy customers

We reply to all reviews, both positive and negative, but we pay special attention to the latter and the customer center continues the conversations with customers via email to make sure their problems are addressed and fixed.

Valuable insights for the product teams

Our product teams find the reviews and reports very insightful. Although we do not base business decisions on reviews as such, if there are ideas or doubts that we’ve already come up with and discuss, customer reviews can actually tip the balance.

The challenges

We had no technical problems.

The conclusion

Online shoppers get suspicious of webshops that have no user ratings & reviews and thus I believe customer reviews are one of the most important factors for increased conversion rates and brand trust. They make the page look more authentic and at the same time help us, as a business, pick up negative customer experiences sooner and act upon customer feedback to make sure everyone is satisfied at the end of the day.

"We experienced a significant increase in sales after we implemented Lipscore’s product review software. At the same time, the stars in Google’s search results boosted more clicks and traffic to the online store. In the beginning, we were unsure about how much time it would take to implement and use Lipscore. Both implementation and administration turned out very little time-consuming. Another positive aspect is that we can easily communicate with customers and answer any questions. It’s also very motivating to read all the positive feedback from satisfied customers! Our average rating of 4.5 out of 5 reminds us that we have high-quality products and that our efforts to a great extent generate good results."

Paul Einar Borgen
Executive Chairman

Keen to hear how Lipscore can help accelerate your brand’s online growth?

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